This is where you participate in pay-per-click campaigns. This can guarantee your site is prominently listed. It costs a minimum of 10c every time someone clicks on your site. The cost per click will vary depending on how high up in the search engine you choose to be and how competitive the bidding is. For example, real estate listings are highly competitive so cost more per click. We try to minimize the cost by using very specific keywords and phrases that are relevant to your website and that people are using to search for your products or services. Pay per click campaigns are usually through Google and Yahoo, the two most popular search engines. Social media campaigns are a newer, cheaper way to spend your marketing dollars and these can be targeted using very specific demographics.
Organic traffic is by far the best and cheapest method of getting customers to your website. Our websites all have search engine friendly (SEF) url's and are optimized for the search engines (SEO) using a number of techniques. We concentrate on Google, as that is the most popular and if you are pulling up on the first page for your main keywords, then you will be getting quality traffic. We also set up Google Analytics to track how your existing visitors get to your site and to monitor the effectiveness of campaigns on traffic. Remember, it is not the quantity but the quality of your visitors that will make for a successful web presence.
Google is by far the most popular search engine. Their pay per click is known as Adwords. It involves choosing keywords & phrases, then writing small ads which are displayed when people search for your services. You set bids on each of your keywords and this determines your position. When an ad is clicked on, you can bring the user to a specific page of your website. The campaign requires monitoring and adjusting on a regular basis to improve your position, effectiveness and return on investment.
You can set a daily budget and specify times for when you want your ads to show. Once the daily budget is used up, the ads are suspended until the next day. This gives you control over how much you are spending on a campaign. Google Adwords can be set to show in US and in other specific countries of your choice like Germany and the UK. You can also localize the search area to a specific state or metropolitan area. We research appropriate keywords that target a specific audience so that you attract quality clicks.
Social media advertising is fast becoming the way to spend your marketing dollars. It allows you to target your marketing budget to specific demographics.
We can also set up your Facebook, You Tube and Twitter accounts, customize them and start getting them to work for you. We also add Facebook and Twitter "likes" to your site pages which create incoming links back to your website. Pinterest is emerging as a very useful site to use to promote your business particularly if you have an ecommerce site and have a lot of pictures to "pin". EMCC can create unique apps for your Facebook and automatically pull all the Social media streams into your website including such things as Facebook galleries, Twitter feeds.
Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. It is now being used by many businesses to generate backlinks and promote their products and services. If you have a business that post pictures of what you do or sell ie Real estate, restaurant, ecommerce, artist, developer, event planner etc etc Pinterest is worth a look. Effective use of Pinterest can impact your Google Ranking.