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Market Your Internet Business.
EMCC offers marketing services to increase visitors to your site.
General submission involves the preparation of your site to make it 'search friendly' with META tags and alt tags. We ensure the content of the site includes the relevant keywords and phrases.
The site is set up for "spidering" every two days for any changes or amendments. "Spidering " is the automated method search engines use to look through your site and pick up keywords, phrases, descriptions etc. We then manually submit our site to over 40 different search engines.
This is where you participate in pay-per-click campaigns. This can guarantee your site is prominently listed. However, it costs a minimum of 10c everytime someone clicks on your site. The cost per click will vary depending on how high up in the search engine you choose to be and also how competitive the bidding is. For example, real estate listings are highly competitive so cost more per click. We try to minimize the cost by using very specific keywords and phrases that are relevant to your site and that people are using to search for your products or services. Pay per click campaigns are usually through Google and Yahoo, the two most popular search engines.
Google is by far the most popular search engine. Their pay per click is known as Adwords. It involves choosing keywords, then writing small ads which are displayed when people search for specific keywords. You set bids on each of your keywords and this determines your positioning. You do not know what your competitors are bidding but it does tell you your average position. When an ad is clicked on, you can bring the viewer to a specific page of your website. The campaign requires monitoring and adjusting on a regular basis to improve your position, but still be cost-effective.
You can set a daily budget and set times for when you want your ads to show. Once the daily budget is used up, the ads are suspended until the next day. This gives you control over how much you are spending on a campaign.
Google Adwords can be set to show in US and in other countries of your choice. European markets are showing interest in US business because the dollar is so weak against the pound and euro.
We use a credit card supplied by you to set up the campaign and for the monthly charges. We research appropriate keywords that target a specific audience so that you attract quality clicks and not necessarily quantity.
Yahoo is the next most popular search engine. Their pay per click is known as Yahoo Search Marketing. It has recently changed to be similar to Google Adwords. You choose keywords and write a title, short description and long description for each keyword, set your bid and budget. As with Google, it requires monitoring and adjusting to ensure cost-effective marketing.
Yahoo Search Marketing can be set to show your ads in the continents of your choice, but not for specific countries.
We use a credit card supplied by you to set up the campaign and for the monthly charges. You can set a budget or prepay an amount. When that limit is reach the campaign is suspended. We research appropriate keywords that target a specific audience so that you attract quality clicks and not necessarily quantity.
We have found these search engine submission tools to be the most cost-effective way to drive targeted visitors to your site. We are able to track the number of visitors and what terms they use to search your site. This allows us to continuously make adjustments to further optimize your search terms and gives you the best return on your investment. We can also include a report for you to monitor the success of the marketing.
If you are interested drop me an e-mail or call me at 239 433 4873
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