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This is where you participate in pay-per-click campaigns. This can guarantee your site is prominently listed. It costs a minimum of 10c every time someone clicks on your site. The cost per click will vary depending on how high up in the search engine you choose to be and how competitive the bidding is. For example, real estate listings are highly competitive so cost more per click. We try to minimize the cost by using very specific keywords and phrases that are relevant to your website and that people are using to search for your products or services. Pay per click campaigns are usually through Google and Yahoo, the two most popular search engines. Social media campaigns are a newer, cheaper way to spend your marketing dollars and these can be targeted using very specific demographics.